Gartner Research

How to Choose an Approach to E-Commerce Globalization

Published: 30 July 2013

ID: G00251945

Analyst(s): Gene Alvarez , Praveen Sengar


Leverage Gartner's four deployment approaches to develop a global e-commerce platform strategy.

Table Of Contents
  • Key Challenges



  • Leverage Gartner's Four Deployment Approaches, and Balance the Need for Localized Differentiation and Innovation Against the Need for Centralization and Standardization
    • Approach No. 1: Global Platform With Local Sites
    • Approach No. 2: Geography/Region-Specific Platform
    • Approach No. 3: Standardized Platform by All Regions
    • Approach No. 4: Basic Localization

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