Gartner Research

Market Trends: Opportunities From Small Customers for Semiconductor Vendors, Worldwide, 2013

Published: 31 July 2013

ID: G00245284

Analyst(s): Masatsune Yamaji


Semiconductor vendors realize that small customers are worth cultivating for their revenue potential, stability and profitability. Gartner provides insights into what is going on in this market and how vendors can increase their share.

Table Of Contents


Market Trend

  • Small Customers Account for About 20% of Total Semiconductor Revenue Every Year
  • There Are Less Than 200 Large Customers
  • The Small Customer Market Is not Equal to the Industrial Electronics Market
  • The Importance of Small Customers Is Different for Each Semiconductor Vendor
  • Semiconductor Distributors Play an Important Role in the Small Customer Market
  • E-Commerce Will Transform Semiconductor Vendors' Product Promotion Activities
  • The Chinese Small Customer Market Is one of the Hottest ASSP Markets
  • There Are Three to Four Layers of Distributors in the Chinese Market

Contrarian View

  • If Distributors Expand Their Service Capabilities, Profitability for Semiconductor Vendors in the Small Customer Market Will Decrease

Vendors to Watch

  • General-Purpose Chip Vendors
  • SoC Vendors
  • Semiconductor Distributors

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