Gartner Research

Hype Cycle for Consumer Goods, 2013

Published: 31 July 2013

ID: G00252194

Analyst(s): Dale Hagemeyer, Don Scheibenreif

Summary

Consumer goods manufacturers continue to focus on technologies that will drive competitive differentiation by engaging customers or consumers. Use this Hype Cycle to guide your planning and investment decisions, and to set realistic user expectations in light of market hype.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Virtual Store Research
    • Intelligent Image Interpretation
    • Manufacturer In-Store Monitoring Analytics
    • Retail Activity Optimization
    • Retail Mobile Shopping (Nonpayments)
    • Consumer Goods E-Commerce
    • Climate-Driven Forecasting
    • Content Marketing
  • At the Peak
    • Marketing Mix Modeling
    • Demand Signal Repository
    • Gamification
    • Real-Time Customer Offer Engines
    • Crowdsourcing
    • Operations Intelligence
    • Social Media Marketing Platforms
  • Sliding Into the Trough
    • Digital Offers
    • Retail Digital Coupons
    • Social Analytics
    • Social Gaming Ad Networks
    • Augmented Reality
    • Multiechelon Inventory Optimization
    • Trade Promotion Optimization
    • Master Data Management for Consumer Goods
    • Enterprise Manufacturing Intelligence
  • Climbing the Slope
    • 2D Bar Code Marketing
    • Quality Process Management Applications
    • Trade Promotion Management (C&SI)
    • Merchandising and Category Optimization
    • PLM for Apparel, Footwear and Accessories
    • PLM for Packaged Food, Beverages and Personal Care Products
    • Stages 2 and 3 Sales and Operations Planning
    • MES Applications
    • PLM for Durable Consumer Goods
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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