Gartner Research

Making Sense of Mobile Location

Published: 31 July 2013

ID: G00250204

Analyst(s): Richard Marshall


Location can be a powerful business tool to aid employees and customers alike. The great potential benefits of knowing and leveraging the location of your staff and clients through mobile location-based services must be tempered with privacy concerns, limited accuracy and practical difficulties.

Table Of Contents
  • Key Challenges



  • Understand Location Technology
    • Move Indoors
    • Underlying Complexities
  • Extend the Use of GIS Capabilities in the Enterprise
    • Worker Tracking
    • Information Security
    • Simple Applications
  • Location and Consumers
    • Understand Customer Footfall
  • Location and Marketing
  • Adoption — Privacy and Compliance
  • Implementation Approaches

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