Gartner Research

How to Find a Data Provider That Suits Your Digital Marketing Needs

Published: 31 July 2013

ID: G00248406

Analyst(s): Andrew Frank


Data-driven marketers need more and better data, but the landscape of third-party data providers can be confusing. Gartner shows you how to sort through the variety of providers to find the one that's right for you.

Table Of Contents


  • What Marketing Objectives Are You Trying to Reach?
  • What Data Providers Can Best Support Your Objectives?
  • What Other Questions Should You Ask About Data Providers?
  • What to Do Next

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