Gartner Research

Market Trends: Digital Marketing and the Web Content Management Marketplace, Worldwide, 2013 and 2014

Published: 31 July 2013

ID: G00252398

Analyst(s): Bianca Granetto, Tom Eid


Organizations are leveraging WCM technologies as a major part of their digital strategy, which in turn, is generating opportunities to refresh or expand integration and usage of WCM software. Investments continue to grow as WCM plays an expanding role in digital marketing initiatives.

Table Of Contents


Market Trend

  • The WCM Marketplace Is Expanding From Online Presence to Dynamic and Contextualized Multichannel Interactions
  • Regional Trend
    • Opportunities Vary According to the WCM Implementation Initiative
  • Technology Trend
    • Digital Market Initiatives Drive Business Value
    • Web Analytics Offers New Insights
    • Context-Aware Computing Improves Commerce and Contextualization
    • Collaboration and Social Networking Grow in Importance

Contrarian View

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