Gartner Research

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2013

Published: 31 July 2013

ID: G00252197

Analyst(s): Thilo Koslowski


Diverse global market conditions and the importance of interconnectivity are forcing the auto industry to deploy technologies more rapidly to develop innovative products and processes. Prioritizing the right demand- and supply-chain-centric technologies will determine the auto industry's leaders.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Customer Engagement Hub
    • Individual Mobility Services
    • Over-the-Air Software Updates
    • Transportation Predictive Analytics and Simulation
    • Voice of the Customer
    • Cloud ERP for Large Enterprises
  • At the Peak
    • Digital Marketing Hubs
    • Big Data
    • Marketing Mix and Product Portfolio Optimization
    • Social Media Marketing Platforms
    • Vehicle Information Hub
  • Sliding Into the Trough
    • Automotive MRM
    • Social Analytics
    • Community Marketing Automotive
    • Master Data Management
    • Automotive Business Process Fusion
    • CDI Hub
    • Embedded Software and Electronics Design
    • Cloud Computing
    • Design to Demand
    • Product Life Cycle Management in Automotive
  • Climbing the Slope
    • Next-Generation Dealer Portals
    • Partner Relationship Management
    • Quality/Warranty Management
    • Alternative Retailing Technologies
    • Process Integration for Automotive Finance Applications
    • Lead Management
    • MES Applications
    • Automotive Business Process Outsourcing
    • Mobile Advertising
    • Mobile Devices in Dealerships
    • Flexible Manufacturing
    • Consumer Telematics
    • Outsourced Manufacturing and Supply Chain Globalization
    • Service Parts Planning
  • Entering the Plateau
    • Automotive Incentive Optimization
    • Automotive Supplier Portals
    • CRM in Automotive
    • Demand Forecasting
    • Predictive Analytics
    • Order-to-Delivery Systems
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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