Gartner Research

Invest Implications: 'Tech Go-to-Market: Breaking the Bond Between Software Value and Underlying Hardware Disrupts Long-Standing Sales Motions'

Published: 01 August 2013

ID: G00255717

Analyst(s): Frank Marsala


Technology transitions that enable unbundling software value from its underlying hardware will force new sales models, enabling new entrants to disrupt mature markets. Incumbent vendors will need to adapt to these new realities. Switching, ADCs, WAN optimization and security will all be impacted.

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Company Impact

Investment Implications

What to Watch

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