Gartner Research

Market Insight: CSPs Are Pushing Forward with New Strategies to Fully Monetize Customer Data

Published: 01 August 2013

ID: G00247302

Analyst(s): Charlotte Patrick


Communications service providers need to create new strategic plans to monetize their customer data. This document sets out the steps to be taken by senior management in the next 12 to 18 months.

Table Of Contents


  • Introduction
  • CSPs Have a Mix of Strategic and Technical Challenges
  • Tackling the Four Main Strategic Priorities
    • 1. Development of a Data Monetization Strategy
    • 2. Development of a New Data Team
    • 3. Development of a Privacy Policy
    • 4. Creation of a Data Product Set for External Parties

Background and Context

The Impact


Recommended Reading

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