Gartner Research

Hype Cycle for Privacy, 2013

Published: 31 July 2013

ID: G00238837

Analyst(s): Carsten Casper


Privacy officers struggle with widely varying legal, regulatory and cultural expectations worldwide, and they need to leverage security tools to protect personal data. This Hype Cycle will help them to determine which requirements are most important and where to focus investments.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Limited Disclosure Technology
    • EU Data Protection Regulation
    • Persona Management
    • Data Management Platforms (Advertising)
  • At the Peak
    • FTC Enforcement Actions
    • Mobile Security Apps
    • Tag Management
    • Indian Information Technology Amendment Act of 2008
    • Privacy-Controlled Social Networks
    • Consent Management
    • Privacy in Asia/Pacific
    • Privacy Management Tools
    • Data Wiping
    • Third-Party Risk Management
    • Dynamic Data Masking
  • Sliding Into the Trough
    • EU Cookie Rules
    • U.S. Privacy Regulations
    • Content-Aware Data Loss Prevention
  • Climbing the Slope
    • Privacy in South America
    • Tokenization
    • Storage Tape Encryption
    • Database Encryption
    • Static Data Masking
    • Email Encryption
    • Payment Card Industry Data Security Standards
    • Privacy Training
  • Entering the Plateau
    • Mobile Data Protection
    • Enterprise GRC Platforms
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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