Gartner Research

Market Trends: Demonstrating Significant Process Improvements Is Now the Key Imperative in BPO

Published: 01 August 2013

ID: G00248921

Analyst(s): Cathy Tornbohm


Competing with automation software and internal delivery means BPO providers will have to significantly improve functionality, sales, marketing and delivery techniques. BPO strategists and marketing teams can use this analysis to build differentiating strategies for success.

Table Of Contents


Market Trend

  • Key Trend 1: Reinventing BPO Go-to-Market Techniques to Address Novice, Sophisticated Buyers in Stand-Alone or Hybrid Global Service Centers
  • Key Trend 2: Improving BPO Delivery Model Sophistication

Vendors to Watch

Recommended Reading

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