Gartner Research

Apple iOS 7 and What It Means for Mobile Marketers

Published: 01 August 2013

ID: G00254556

Analyst(s): Mike McGuire

Summary

Apple's updated iOS 7 will bring a redesigned UI and other enhancements that will affect the user experience. Mobile marketers should work with their team's developers to optimize their brand's apps and mobile websites.

Table Of Contents

Analysis

  • iOS 7 Overview: Evaluating the Upgrade
    • The Market Dynamics
  • Key New Features
  • What to Do Next

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