Gartner Research

Apple iOS 7 and What It Means for Mobile Marketers

Published: 01 August 2013

ID: G00254556

Analyst(s): Mike McGuire


Apple's updated iOS 7 will bring a redesigned UI and other enhancements that will affect the user experience. Mobile marketers should work with their team's developers to optimize their brand's apps and mobile websites.

Table Of Contents


  • iOS 7 Overview: Evaluating the Upgrade
    • The Market Dynamics
  • Key New Features
  • What to Do Next

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