Gartner Research

Hype Cycle for Digital Banking, 2013

Published: 31 July 2013

ID: G00252395

Analyst(s): Alistair Newton


In an increasingly digital world, financial services institutions must keep a clear focus on technologies and associated strategies that can best address digitalization's opportunities and disruptions to existing approaches to retaining and attracting customers.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Customer Engagement Hub
    • Gesture Control for Banking
    • Bank-Branded App Stores
    • Banks as Customer Data Brokers
    • Customer Co-creation
    • PIVAS — Tracking and Negotiation
    • Disruptive Direct Investing Models
    • Mobile Digital Payment Advisor
    • Peer-to-Peer Foreign Exchange Marketplace
    • Disruptive Investing Advice Models (U.S.)
    • Mobile Devices as ATM User Interfaces
  • At the Peak
    • Gamification in Banking
    • Mobile Lending
    • Mobile Commercial Remote Deposit Capture
    • Mobile Commercial Banking
    • Mobile Devices and Applications in Bank Branches
    • Social Switchboards for Banks
  • Sliding Into the Trough
    • Social Media Compliance
    • PIVAS — Synchronization Process
    • Budget and Goals PFM
    • Digital Wallet Solutions
    • Smartphone Banking (Latin America)
    • Mobile Retail Securities Trading (Non-U.S.)
    • Enterprise Mobile Financial Services Solutions
    • Feature Phone Mobile Banking (Africa)
    • Bank Digital Safety Deposit Boxes
    • Banking Apps
    • Feature Phone Mobile Banking (Latin America)
    • Instant Payment Card Issuance (Branch and Kiosks)
    • PIVAS — Reward and Loyalty
    • Biometric ATMs
    • OTA Mobile Phone Payment Systems (Europe)
  • Climbing the Slope
    • Mobile Retail Securities Trading (U.S.)
    • Smartphone Banking (Asia)
    • Smartphone Banking (North America)
    • Smartphone Banking (Europe)
    • Feature Phone Mobile Banking (Asia)
    • Mobile Consumer Remote Deposit
    • Basic Personal Financial Management
  • Entering the Plateau
    • In-Branch Video
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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