Gartner Research

CIOs Should Avoid Post Hoc Fallacy in Data Analytics

Published: 02 August 2013

ID: G00252930

Analyst(s): Owen Chen


Many CIOs are not aware of post hoc fallacy and its impact on their data analytics initiatives, such as big data. This research introduces the fallacy and provides CIOs with recommendations on how to avoid it.

Table Of Contents
  • Key Challenges



  • Understand the Concept of the Post Hoc Fallacy and Its Impact
  • Distinguishing Three Sorts of Relationships
  • Avoid Business Loss Caused by the Post Hoc Fallacy by Doing Three Things

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