Gartner Research

Establishing Milestones to Optimize MDM Time to Value

Published: 06 August 2013

ID: G00252006

Analyst(s): Andrew White , Bill O'Kane


Successful MDM program leaders often use Gartner's master data management implementation styles as incremental road map milestones, increasing business visibility while accelerating delivery of business value.

Table Of Contents
  • Key Challenges



  • Determine the Optimal End-State MDM Implementation Style for Each Master Data Domain
  • Utilize Less Invasive MDM Implementation Styles to Deliver More Immediate Business Value
    • Typical Approach for B2C Customer Data
    • Typical Approach for Product Data and B2B Customer Data
  • Maintain the Strategic Focus of the MDM Program in the Areas of Vision, Governance, and Enabling Infrastructure

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