Gartner Research

Hype Cycle for CRM Marketing Applications, 2013

Published: 31 July 2013

ID: G00251055

Analyst(s): Kimberly Collins

Summary

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Big Data Analytics for Marketing
    • Customer Engagement Hub
    • Uplift Modeling
    • Persona Management
    • Cross-Channel Analytics
    • Voice of the Customer
    • Marketing Mix Optimization
    • Data-Driven Marketing
  • At the Peak
    • Campaign Management SaaS
    • Digital Marketing Hubs
    • Global, Integrated MRM
    • Integrated Marketing Management
    • Price Optimization and Management
    • Social Marketing
    • Social Media Metrics
    • Marketing Performance Management
    • MRM: Marketing Fulfillment
    • Social Commerce
    • Social Analytics
    • MRM Analytics
  • Sliding Into the Trough
    • Retail Digital Coupons
    • External Peer-to-Peer Communities
    • Online Product Recommendation Engine
    • Event-Triggered Marketing
    • MRM SaaS
    • MRM: Planning and Financial Management
    • Real-Time Decisioning for Customer Best Next Action
    • MRM: Creative Production Management
    • Text Analytics
    • Branded Content Management
    • MDM of Customer Data
  • Climbing the Slope
    • Campaign Segmentation
    • Social Media Engagement Solutions
    • Mobile Advertising
    • Lead Management
    • Marketing Service Providers
    • MRM: Marketing Asset Management
  • Entering the Plateau
    • Email Marketing
    • Web Analytics
    • Predictive Analytics
    • Campaign Tracking and Measurement
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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