Gartner Research

Hype Cycle for CRM Marketing Applications, 2013

Published: 31 July 2013

ID: G00251055

Analyst(s): Kimberly Collins


Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Big Data Analytics for Marketing
    • Customer Engagement Hub
    • Uplift Modeling
    • Persona Management
    • Cross-Channel Analytics
    • Voice of the Customer
    • Marketing Mix Optimization
    • Data-Driven Marketing
  • At the Peak
    • Campaign Management SaaS
    • Digital Marketing Hubs
    • Global, Integrated MRM
    • Integrated Marketing Management
    • Price Optimization and Management
    • Social Marketing
    • Social Media Metrics
    • Marketing Performance Management
    • MRM: Marketing Fulfillment
    • Social Commerce
    • Social Analytics
    • MRM Analytics
  • Sliding Into the Trough
    • Retail Digital Coupons
    • External Peer-to-Peer Communities
    • Online Product Recommendation Engine
    • Event-Triggered Marketing
    • MRM SaaS
    • MRM: Planning and Financial Management
    • Real-Time Decisioning for Customer Best Next Action
    • MRM: Creative Production Management
    • Text Analytics
    • Branded Content Management
    • MDM of Customer Data
  • Climbing the Slope
    • Campaign Segmentation
    • Social Media Engagement Solutions
    • Mobile Advertising
    • Lead Management
    • Marketing Service Providers
    • MRM: Marketing Asset Management
  • Entering the Plateau
    • Email Marketing
    • Web Analytics
    • Predictive Analytics
    • Campaign Tracking and Measurement
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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