Gartner Research

Hype Cycle for Consumer Services and Mobile Applications, 2013

Published: 31 July 2013

ID: G00252588

Analyst(s): Stephanie Baghdassarian


Consumer services and applications are at the forefront of the Gartner Nexus of Forces as they deal with its key components such as mobile, social, Internet and cloud. Both technology providers and end users should use this Hype Cycle to understand trends and opportunities in this vibrant market.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • 3D TV Services
    • Home Automation
    • TV App Platforms
    • TV Companion Screen Apps
    • Web Real-Time Communications
    • Mobile Virtual Worlds
    • Social TV
  • At the Peak
    • Mobile Security Apps
    • Mobile Social Gaming
    • HD Voice
    • Mobile Sports and Fitness
    • Context-Enriched Services
    • Personal Cloud
    • Virtual Assistants
  • Sliding Into the Trough
    • Digital Offers
    • Group Buying
    • NFC Payment
    • Augmented Reality
    • Internet TV
    • Mobile Health Monitoring
    • Social Gaming
    • Mobile VoIP
    • Mobile Money Transfer
    • Location-Based Advertising/Location-Based Marketing
    • Mobile Web Applications
    • Addressable TV Advertising
    • Mobile Ticketing
    • Rich Communication Suite
  • Climbing the Slope
    • 2D Bar Code Marketing
    • Mobile OTA Payment
    • Ultra-High-Speed Broadband Internet
    • Mobile Advertising
    • Phone Bar Code Reader
    • IPTV
    • Mobile Banking
  • Entering the Plateau
    • Mobile Social Networks
    • Network DVR
    • Consumer App Stores
    • Mobile IM
    • Mobile Music Streaming
    • Mobile Search
    • Mobile TV Streaming
    • Next-Generation Voice
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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