Gartner Research

Effective Use of Online Personalization Can Increase Digital Profits

Published: 07 August 2013

ID: G00252559

Analyst(s): Penny Gillespie


CIOs, CTOs and VPs of e-commerce can maximize online profits by effectively using personalization technologies. Gartner identifies the technologies needed, how to use them most effectively, and an implementation strategy to minimize cost and optimize revenue.

Table Of Contents
  • Key Challenges



  • Use All 12 Personalization-Enabling Technologies to Increase Digital Sales
  • Start a Personalization Strategy by Leveraging E-Commerce Platform Capabilities and Prior IT Investments
    • E-Commerce Platforms
    • Site Merchandise Management
    • Configure, Price and Quote (CPQ)
    • Product Reviews
    • Social Product Reviews
    • Online Product Recommendations
    • Online Product Recommendations Combined With Predictive Analytics for E-Commerce
    • Product Recommendation Engine and Branded Mobile Web App for Smartphones Combined With Predictive Analytics
    • Product Q&A
    • MDM Combined With Predictive Analytics for E-Commerce and an Online Product Recommendation Engine
  • Work Toward Incorporating MDM — the Most Beneficial, but Challenging, Type of Personalization

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