Gartner Research

ESCL Case Study: Segmentation Enables Business Growth, Profitability and Competitive Advantage for The Clorox Company

Published: 08 August 2013

ID: G00255069

Analyst(s): Debra Chamberlin, Audrey Apfel


Clorox's Product Supply Organization pursued supply chain segmentation as the foundational piece to executing its global supply chain strategic plan. Clorox is still early in its journey, but has developed some key insights for supply chain leaders.

Table Of Contents


  • Segmentation Lays the Foundation for Executing the Product Supply Organization's Strategic Vision
  • Define Segmentation's Value Proposition in the Context of Business Objectives
  • Lay the Groundwork to Bring the Organization on Board
    • Secure an Executive Sponsor
    • Leverage Outside Guidance
    • Engage the Organization
    • Educate the Organization
  • Create a Segmentation Methodology, Activate and Learn by Doing
    • Create an SCS Methodology That Is 80/20 Complete
    • Activate the SCS Methodology and Learn by Doing
    • Implication of SCS
    • Results Achieved and Next Steps
  • Best Practices for Segmentation Success

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