Gartner Research

Meeting Skill Requirements for Your Social Marketing Program

Published: 08 August 2013

ID: G00249697

Analyst(s): Julie Hopkins

Summary

Use this research to refine the depth and breadth of skills you need within your organization, and learn how to find available resources and staff for success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Staff to Support Business Objectives
  • Define the Skills and Work Effort Required to Support Your Program
  • Build the Business Case for Staffing
  • Shop for Resources
  • Monitor Team Effectiveness Against Objectives
  • What You Need to Know

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