Gartner Research

Hype Cycle for Analytic Applications, 2013

Published: 31 July 2013

ID: G00251137

Analyst(s): Gareth Herschel


Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • IT Operations Analytics
    • Talent Science
    • Uplift Modeling
    • Warehouse Resource Planning and Scheduling
    • Multichannel Attribution
    • Cross-Channel Analytics
    • Marketing Mix Optimization
    • Data Management Platforms (Advertising)
    • Multichannel Location Analysis
  • At the Peak
    • Contact Center Interaction Analytics
    • Enterprise Fraud and Misuse Management
    • Claims Analytics
    • Price Optimization and Management
    • Real-Time Store Monitoring Platform
    • Real-Time Customer Offer Engines
    • Workforce Planning and Analysis
    • Operations Intelligence
    • Security Intelligence
    • Supply Base Management
    • IT Service Root Cause Analysis Tools
  • Sliding Into the Trough
    • Enterprisewide Carbon and Energy Management Software
    • Entity Resolution and Analysis
    • Sales Analytics
    • Real-Time Customer Offer Engines for CSPs
    • Multiechelon Inventory Optimization
    • Identity Analytics and Intelligence
    • Media Discovery and Recommendation Engines
    • Trade Promotion Optimization
    • Asset Investment Planning Tools
    • Advanced Clinical Research Information Systems
    • Real-Time Decisioning for Customer Best Next Action
    • Customer-Centric Merchandising
    • Care Management Analytics for U.S. Healthcare Payers
    • Real-Time SPC Applications
    • Web Experience Analytics
  • Climbing the Slope
    • Energy Management in Manufacturing
    • Field Service Workforce Optimization
    • R&D Analytics
    • Sourcing Optimization
    • Merchandise and Category Optimization
    • Load Forecasting
    • Unified Price, Promotion and Markdown Optimization
    • Customer (Practitioner) Analytics
    • Factory Scheduling
    • Supply Chain Analytics
    • Contact Center Workforce Management
    • Transmission and Distribution Network Engineering Analysis Tools
  • Entering the Plateau
    • Web Analytics
    • Predictive Analytics
    • Spend Analysis
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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