Gartner Research

Post-PC Era: The Computing Continuum and Its Impact on the Semiconductor Market

Published: 09 August 2013

ID: G00247222

Analyst(s): Ben Lee , Sergis Mushell, Alfonso Velosa


While the growth in unit production of media tablets and mobile phones has created excitement in the semiconductor market, the overall growth in the semiconductor market from these types of devices is muted due to the computing continuum perspective and impact.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Consumers are increasingly conducting their general computing efforts on multiple types of electronic equipment, changing the dynamics of the semiconductor market and requiring semiconductor chief marketing officers (CMOs) to update their strategies
  • The unit production of media tablets and smartphones is growing, while that of PCs is contracting, which will lead to semiconductor CMOs seeking to maintain their business on x86 reference designs
  • The semiconductor content for each smartphone or a tablet is roughly a third of that for a PC, which will drive the need for semiconductor CMOs to revamp their go-to-market strategy to gain a larger percentage of these computing continuum opportunities

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