Gartner Research

Hype Cycle for E-Commerce, 2013

Published: 31 July 2013

ID: G00252379

Analyst(s): Gene Alvarez


Enterprises use e-commerce as a key way to drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various e-commerce technology capabilities hyped in the market and understand their maturity and business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • General Observations on the Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • Customer Engagement Hub
    • Augmented Reality Applications
    • Cross-Channel Analytics
    • Mobile Fraud Detection
    • Big Data Analytics for E-Commerce
    • Web Real-Time Communications
    • Subscription Management for E-Commerce
    • Context-Enriched Content
    • UXPs
  • At the Peak
    • Customer E-Services
    • Predictive Analytics for E-Commerce
    • Social for CRM: Social Feedback Management
    • Context Delivery Architecture
    • Digital Coupons for E-Commerce
    • Price Optimization and Management
    • Context-Enriched Services
    • Social Commerce
    • Content Analytics
    • E-Invoicing
    • Virtual Assistants
  • Sliding Into the Trough
    • Enterprise Feedback Management
    • Social Shopping Sites
    • Group Buying
    • Online Product Recommendation Engine
    • Application Performance Monitoring
    • Open-Source E-Commerce Software
    • Social Analytics
    • Configure, Price, Quote Application Suites
    • Knowledge Management for Customer Self-Service
    • Mobile Web Applications
    • Personal Subscriptions
    • Cloud/Web Platforms
    • E-Commerce SaaS
  • Climbing the Slope
    • 2D Bar Code Marketing
    • Distributed Order Management
    • Fraud Detection
    • Integration Brokerage
    • Product Reviews
    • Mobile Advertising
    • QR/Color Code
    • Consumer-Generated Media
  • Entering the Plateau
    • E-Payment Gateway
    • E-Commerce Payment Processor
    • Mobile Social Networks
    • Web Analytics
    • Consumer Digital Rights Management
    • Mobile Search
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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