Gartner Research

The Next App Beyond Email Threatens Mobile Security Providers

Published: 12 August 2013

ID: G00255329

Analyst(s): Eric Ahlm


As enterprises move more apps to mobile platforms beyond just email, security creates challenges in terms of integration with mobile systems and business agility. Endpoint security solutions could lose buyer attention in favor of more integrated mobile security as the next-app phenomenon continues.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The enterprise's appetite for more mobile apps drives the need for simple, well-integrated security — and for security providers to rethink their product strategies
  • To secure data on mobile devices, buyers are looking less to security solutions from endpoint providers and more to mobile app management (MAM) and similar offerings
    • MDM
    • MAM
    • MADP
  • Buying centers for mobile security are shifting away from IT security teams, forcing some security providers to reposition their offerings

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