Gartner Research

Research Roundup: CSP Strategy for Monetizing Customer Data

Published: 13 August 2013

ID: G00254936

Analyst(s): Charlotte Patrick

Summary

Communications service providers are reorganizing, acquiring new skills, developing data stores and trialing new analytical techniques to extract value from customer data. Gartner identifies five key areas that CSPs should focus on to make the most of this opportunity.

Table Of Contents

Analysis

Research Highlights

  • Focus Area 1: Strategic Planning
  • Focus Area 2: Internal Use Cases
  • Focus Area 3: Customer Experience
  • Focus Area 4: External Use Cases
  • Focus Area 5: Technical Implementation

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