Gartner Research

Market Trends: Profits Elusive in White-Box Tablet Market

Published: 13 August 2013

ID: G00253511

Analyst(s): Tracy Tsai , CK Lu

Summary

White-box tablets are expected to reach one-fourth of the tablet market in 2013. The sizable market attracts Tier 1 vendors to enter this low-price tablet segment, but challenges will include how to sustain a profitable business with such a slim margin.

Table Of Contents

Introduction

Market Trend

  • Price/Performance Improvement Helps White Box Increase Its Appeal, Especially in Emerging Markets
    • White-Box Tablets Will Continue to Grow at the Expense of Slim Margins
    • Opportunities for White-Box Tablets Will Be More Limited Than in Phones
  • Market Structure Trend
    • Lean Cost Structure Enabling White-Box Tablet Business Model
  • Buyers Trend
    • White-Box Tablet Buyers Want Good Value for Money, Not Just Low Prices
  • Regional Trend
    • Preference for White-Box Tablets Is Different by Region
    • Gartner Consumer Survey Data
  • Technology Trend
    • White-Box Vendors Adding Voice Features Into Tablets for Better ASP and Increasing Cellular Penetration

Contrarian View

  • White-Box Tablets Will Enjoy a Second Growth Surge in 2014 If MediaTek Successfully Expands Into Cellular White-Box Tablets

Vendors to Watch

  • Turnkey Solution Application Processor Vendors
  • Tier 1 Brand Tablet Vendors
  • Local Brand and Unknown Brand White-Box Vendors
    • Major Manufacturers

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