Gartner Research

Market Trends: Profits Elusive in White-Box Tablet Market

Published: 13 August 2013

ID: G00253511

Analyst(s): Tracy Tsai , CK Lu


White-box tablets are expected to reach one-fourth of the tablet market in 2013. The sizable market attracts Tier 1 vendors to enter this low-price tablet segment, but challenges will include how to sustain a profitable business with such a slim margin.

Table Of Contents


Market Trend

  • Price/Performance Improvement Helps White Box Increase Its Appeal, Especially in Emerging Markets
    • White-Box Tablets Will Continue to Grow at the Expense of Slim Margins
    • Opportunities for White-Box Tablets Will Be More Limited Than in Phones
  • Market Structure Trend
    • Lean Cost Structure Enabling White-Box Tablet Business Model
  • Buyers Trend
    • White-Box Tablet Buyers Want Good Value for Money, Not Just Low Prices
  • Regional Trend
    • Preference for White-Box Tablets Is Different by Region
    • Gartner Consumer Survey Data
  • Technology Trend
    • White-Box Vendors Adding Voice Features Into Tablets for Better ASP and Increasing Cellular Penetration

Contrarian View

  • White-Box Tablets Will Enjoy a Second Growth Surge in 2014 If MediaTek Successfully Expands Into Cellular White-Box Tablets

Vendors to Watch

  • Turnkey Solution Application Processor Vendors
  • Tier 1 Brand Tablet Vendors
  • Local Brand and Unknown Brand White-Box Vendors
    • Major Manufacturers

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.