Gartner Research

Hype Cycle for CRM Sales, 2013

Published: 14 August 2013

ID: G00252488

Analyst(s): Robert P. Desisto


Technologies from the Nexus of Forces, such as mobility, social, cloud and big data (through analytics), dominate as key technology trends in the 2013 iteration of this Hype Cycle.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Sales Coaching Solutions
    • Speech-Driven Sales Force Automation
    • Sales Appraisal and Evaluation Management
    • Voice of the Customer
  • At the Peak
    • Sales Performance Management
    • Price Optimization and Management
    • Social CRM for Sales
    • iPad-Based SFA
    • Mobile SFA for CPQ
    • Sales Objective and Quota Management
    • Sales Performance Management SaaS
  • Sliding Into the Trough
    • Configure, Price, Quote Application Suites
    • E-Commerce SaaS
    • MDM of Customer Data
  • Climbing the Slope
    • Sales Contract Management
    • Partner Relationship Management
    • Territory Management
    • Sales Information Services
    • Sales Training Solutions
    • Sales Incentive Compensation Management
    • Sales Content Management
    • Lead Management
    • Mobile Sales Force Automation for Opportunity Management
    • Sales Force Automation SaaS
  • Entering the Plateau
    • Mobile Sales Force Automation for Orders/Inventory
    • Proposal Generation
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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