Gartner Research

The Five Skills That Differentiate Successful Social Media Managers for CRM

Published: 16 August 2013

ID: G00252875

Analyst(s): Jenny Sussin


With the evolution of CRM comes the generation of a new role: social media manager. Whether filled by recent college graduates to longtime employees, we present digital marketing customer service and IT CRM leaders with the five differentiated skills of a successful social media manager for CRM.

Table Of Contents


  • Social Dialogue Skills
  • Brand Communication Skills
  • Communication Strategy Skills
  • Persuasion Skills
  • Management Skills

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