Gartner Research

Five Things Your Executives Need to Know About Going Digital

Published: 16 August 2013

ID: G00245796

Analyst(s): Jennifer S. Beck


Executives are demanding answers about digital marketing costs, metrics, benefits, skills, approaches and who to turn to for advice. This report provides a common understanding of the risks and opportunities of going digital.

Table Of Contents


  • Reason No. 1: Build the Brand
  • Reason No. 2: Gain First-Mover Advantage
  • Reason No. 3: Synchronize Operations
  • Reason No. 4: Make More Money
  • Reason No. 5: Make Innovation Routine
  • Conclusion

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.