Gartner Research

Five Things Your Executives Need to Know About Going Digital

Published: 16 August 2013

ID: G00245796

Analyst(s): Jennifer S. Beck

Summary

Executives are demanding answers about digital marketing costs, metrics, benefits, skills, approaches and who to turn to for advice. This report provides a common understanding of the risks and opportunities of going digital.

Table Of Contents

Analysis

  • Reason No. 1: Build the Brand
  • Reason No. 2: Gain First-Mover Advantage
  • Reason No. 3: Synchronize Operations
  • Reason No. 4: Make More Money
  • Reason No. 5: Make Innovation Routine
  • Conclusion

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