Gartner Research

Market Trends: Computing Devices, North America

Published: 16 August 2013

ID: G00248176

Analyst(s): Mikako Kitagawa , Tuong Nguyen


Strong consumer tablet growth will lead the North American device market. General PC sales will slow, but good revenues and margins remain in high-specification machines. To succeed, vendors need to understand which market segments provide the best opportunity to compete.

Table Of Contents


Market Trend

  • The North American Consumer Device Market Is Very Saturated
    • Multiple Device Ownership Progresses
    • Significant Growth Opportunity for Tablets in North American Consumer Device Market
    • Slow but Steady Phone Market Driven by Smartphone Growth
    • The PC Will Be a Main Device for Professionals
    • Device Ownership Scenario
  • Technology Trend

Vendors to Watch

  • Apple
  • BlackBerry
  • Dell
  • HP
  • Nokia
  • Samsung

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