Gartner Research

Market Trends: CSP Strategies for Digital Content Services, Worldwide, 2013

Published: 21 August 2013

ID: G00250680

Analyst(s): King-Yew Foong, Gyanee Dewnarain

Summary

The focus on digital content services is growing among communications service providers, but they have yet to fully capitalize on the opportunity. CSP strategists have to focus on user experience and data analytics to attract customers and drive consumption.

Table Of Contents

Introduction

Market Trend

  • CSPs Derive Revenue From Digital Content Services in Multiple Ways
    • Assessment of the Business Model for Digital Content Services
  • Market Structure Trend
    • CSPs Are Focusing on Creating a Compelling User Experience to Attract New Customers and Drive Increasing Consumption From Existing Customers
    • Digital Content Opportunities Include Developing Other Revenue Streams and Leveraging Data Analytics
    • The Dynamic Digital Content Services Market Requires CSPs to Adopt a Multi-Faceted Approach
    • Pricing Options
    • Discovery and Distribution Options
    • Availability Options
    • A Strategic Framework for Market Entry

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