Gartner Research

Market Trends: CSP Strategies for Digital Content Services, Worldwide, 2013

Published: 21 August 2013

ID: G00250680

Analyst(s): King-Yew Foong, Gyanee Dewnarain


The focus on digital content services is growing among communications service providers, but they have yet to fully capitalize on the opportunity. CSP strategists have to focus on user experience and data analytics to attract customers and drive consumption.

Table Of Contents


Market Trend

  • CSPs Derive Revenue From Digital Content Services in Multiple Ways
    • Assessment of the Business Model for Digital Content Services
  • Market Structure Trend
    • CSPs Are Focusing on Creating a Compelling User Experience to Attract New Customers and Drive Increasing Consumption From Existing Customers
    • Digital Content Opportunities Include Developing Other Revenue Streams and Leveraging Data Analytics
    • The Dynamic Digital Content Services Market Requires CSPs to Adopt a Multi-Faceted Approach
    • Pricing Options
    • Discovery and Distribution Options
    • Availability Options
    • A Strategic Framework for Market Entry

Vendors to Watch

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.