Gartner Research

How Digital Marketers Can Find Hidden Opportunities in Showrooming Risks

Published: 21 August 2013

ID: G00252088

Analyst(s): Jennifer Polk , Jake Sorofman


Retailers are threatened by shoppers who visit stores to test products, then compare prices on a smartphone and buy from a rival. Smartphones are here to stay, so marketers must find ways to use this to their advantage. This research shows how you can turn the showrooming risks into opportunities.

Table Of Contents


  • Showrooming Is Here to Stay
    • Draw Consumers Into Your Orbit
    • Use Smartphones to Create a Smarter, More Engaging Shopping Experience
  • What to Do Next

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