Gartner Research

Use the Engagement Initiative to Respond to Critical Changes in the Workplace

Published: 21 August 2013

ID: G00250698

Analyst(s): Mike Gotta , Matthew Cain

Summary

IT leaders have a significant opportunity to contribute to the business by thoughtfully embracing elements of the consumerization trend. The end result is a more flexible work environment that better accommodates a rapidly changing workplace.

Table Of Contents

Analysis

  • Introduction
  • Benefits to the Business
  • A Focus on Consumerization
  • Engagement Initiative Portfolio and Activities
    • Engagement Concepts Foster New Thinking
    • The Importance of User Experience Design
  • Engagement and the Social Sciences
  • Barriers to the Engagement Initiative
  • Engagement Initiative First Steps
  • Benefits for IT Leaders
  • Conclusion

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