Gartner Research

ESCL Case Study: Supply Chain Segmentation Delivers Savings, Service and Speed for Diageo

Published: 23 August 2013

ID: G00254133

Analyst(s): Audrey Apfel , Debra Chamberlin, Matthew Davis


Diageo's Supply organization initiated supply chain segmentation in 2012 as part of its goal to create a world-class business that delivers competitive advantage for Diageo. One year into the program, significant results have already been achieved.

Table Of Contents


  • Leveraging Segmentation to Build a World-Class Supply Organization
  • Laying the Foundation for Segmentation
    • Define Segmentation's Value Proposition Around Business Needs
    • Build the Implementation Team With Supply Chain and Change Management Expertise
    • Secure Executive Sponsorship
    • Establish a Governance Structure
    • Establish Communication Channels
    • Educate the Organization
  • Designing the Segmentation Solution and Recognizing Results
    • An Overview of the DSC Solution Designed
    • Changes Expected From Implementing DSC
    • A Summary of the Results Achieved
  • Sharing Best Practices for Segmentation Success
  • Gartner's Perspective on Diageo's Segmentation Journey

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