Gartner Research

Bridge the HTML5, Native Apps Gap With Hybrid Approach

Published: 23 August 2013

ID: G00252776

Analyst(s): Van Baker , Mike McGuire , David Smith


Advances in HMTL5 capabilities will make it easier for digital marketers to optimize their brand's mobile presence on the Web and in applications. Use this research to frame the challenges and opportunities to help your developer teams succeed.

Table Of Contents


  • What Is HTML5, and What It Isn't — And Why It Matters to Marketers
  • Diverse Market Forces Add Complexity
    • Hybrid Approach Gains Traction
    • Evaluating Trade-Offs of Websites, Native Apps and Hybrid Apps

What to Do Next

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