Gartner Research

Incorporate MDM Into Your Digital Personalization Strategy to Increase Your Profitability

Published: 23 August 2013

ID: G00251796

Analyst(s): Penny Gillespie , Bill O'Kane


A collaborative IT and business strategy for personalization will maximize revenue. E-commerce executives, CIOs and chief customer officers can use master data management, coupled with recommendation engines and predictive analytics technologies, to increase customer satisfaction and drive profits.

Table Of Contents
  • Key Challenges



  • Understand the Importance of a Good MDM Strategy for E-Commerce
  • Use MDM to Learn About Your Customers and Improve Customer Satisfaction
  • Leverage MDM With a Product Recommendations Engine and Predictive Analytics

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