Gartner Research

Successful Social Strategy Builds in and on Community From the Beginning

Published: 23 August 2013

ID: G00247425

Analyst(s): Nicholas Gall

Summary

Over the past few years, Gartner has facilitated dozens of workshops for creating social collaboration strategies. Involving target participants in community planning, leveraging existing communities and employing a community champion are three recurring best practices gleaned from these workshops.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Ensure That Potential Community Members Are Part of the Planning
  • Leverage Existing Communities When Planning New Ones
    • 1. Empowering a Traditional, Nondigital Community With Social Media
    • 2. Attracting Members From an Existing Digital Community to a New Purpose-Driven Community
    • 3. Leveraging an Existing Social-Media-Based Community for a Purpose That Is in Your Company's Interest
  • Don't Go Forward With a Community Without Having a Champion

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