Gartner Research

Leverage Digital Transformation Consultants to Adapt to the Digital Age

Published: 27 August 2013

ID: G00250148

Analyst(s): Daniel Krauss, Richard Fouts


As CMOs lead growth initiatives designed to take their organizations into the digital era, consultants step in. We review the direction of the market for digital transformation consulting services, and a high-level landscape of representative players.

Table Of Contents


  • New Entrants Call on the CMO
  • The Watchwords in Digital Transformation
    • Buyer-to-Buyer Interaction Rattles Marketing and Sales Organizations
    • Digital Transformation Has Moved Beyond Media and Publishing
    • Why Front Office Initiatives Are Fueling Demand
    • New Roles Are on the Rise
  • The Future of Competition
    • Pressures to Automate the Front Office Will Continue to Drive Demand
    • Big Opportunity in Big Data, Real Time and Analytics
    • Lessons From the Current Generation Fuel the Need to Change
    • Expect a Shortage of Skilled, User Experience Professionals
    • Organizations and Culture Must Also Adapt


  • Competitive Offerings
  • Market Players
  • Provider Profiles
    • Accenture
    • A.T. Kearney
    • BearingPoint
    • Capgemini
    • Deloitte
    • EY
    • IBM
    • McKinsey & Co.
    • PwC
    • Razorfish (Part of Publicis Groupe)
    • R/GA (Part of the Interpublic Group)
    • SapientNitro
    • The Parthenon Group

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