Gartner Research

Market Trends: CSP API Activities Span Four Key Areas

Published: 28 August 2013

ID: G00255881

Analyst(s): Gyanee Dewnarain

Summary

The focus of communications service providers' API activities is shifting from long-tail developer engagement to solutions targeted at content and service providers, wholesale partners, enterprises and internal stakeholders. CSPs need to identify opportunities in each of these four target segments.

Table Of Contents

Introduction

Market Trend

  • Activity Area 1: CSPs Are Courting Long-Tail Developers to Enrich Their Innovation Gene Pools
    • Business Model and Go-To-Market Strategy
  • Activity Area 2: Providing Payment APIs to Content and Service Providers Allows Participation in Leading Ecosystems
    • Business Model and Go-To-Market Strategy
    • Using APIs to Optimize Interactions with Wholesale Partners
  • Activity Area 3: CSPs Upsell to Enterprise IT And Target New Buying Centers With API-based Platforms and Solutions
    • Business Models and Go-To-Market Strategy
  • Activity Area 4: Internal Use of APIs Increases Efficiency, Reduces Complexity and Shortens Time To Market for Innovative Services
    • CSPs' Monetization and Go-To-Market Strategies for APIs

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