Gartner Research

Market Trends: CSP Monetization of Network APIs, Worldwide, 2013

Published: 29 August 2013

ID: G00250679

Analyst(s): Gyanee Dewnarain

Summary

As communications service providers try to identify the winning formula for monetizing APIs, their focus is shifting from long-tail developers to the enterprise. This research assesses the API business models and go-to-market strategies that CSPs are using globally.

Table Of Contents

Introduction

  • A Brief History of Network API Monetization

Market Trend

  • API Business Models Evolve as Target Segments Change
    • Business Models for Long-Tail Developer Engagement
    • Business Models for Ecosystem Enablement
    • Business Models for Enterprise Platforms and Solutions
    • Indirect Business Models and "CSP Pays"
  • CSP Adopt New API Go-To-Market Strategies
    • Competitive Dynamics in the API Market
    • Portfolio of APIs Exposed
    • Implementation Model: In-House Versus White-label Third-Party Providers
    • Channel to Market: Direct Versus Third-Party Aggregators
    • API Distribution Mechanism
    • Technical Support and Customer Service
    • Standardized Versus Proprietary APIs
  • Future API Initiatives
    • Big Data — Anonymized Data Use Cases
    • Big Data — Personal Data

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