Gartner Research

Use This Framework to Pick Tactics That Suit Your Business Objectives

Published: 29 August 2013

ID: G00250045

Analyst(s): Julie Hopkins


Some digital tactics suit certain campaigns and programs better than others. We've created a matrix to help you choose the most effective tactics to address your objectives and the reality of resource constraints.

Table Of Contents
  • Key Challenges



  • Step 1: Define Business Objectives for Your Campaign
  • Step 2: Understand How Strategies Support Your Objectives
  • Step 3: Determine Other Constraints on Your Program
  • Step 4: Select Tactics Appropriate for Your Program
  • What to Do Next

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