Gartner Research

Market Trends: CSPs Leverage Opportunities in the Context-Aware Services Market, 2013

Published: 29 August 2013

ID: G00250681

Analyst(s): Annette Zimmermann , Rishi Tejpal

Summary

With the hype around big data analytics, communications service providers have developed a strong interest in context-aware data and related services. CSP strategists must focus on integrating real-time contextual intelligence to provide innovative services and leverage the same for internal use.

Table Of Contents

Introduction

  • What Are Context-Aware Services?

Market Trend

  • Increased Opportunities for CSPs' in Context-Aware Offerings Are Mainly Location-Based Services in B2B and B2G Environments
  • Market Structure Trend
    • B2B and B2G Use Cases Gain More Traction in Developed Markets and Generate Additional CSP Revenue
    • Few B2C Use Cases for Context-Aware Services Reflect a Niche Market
    • Internal use of Context-Aware Data for Network Planning and Improved Customer Experience is Important
  • Buyers Trend
    • Retailers and Public Sector Organizations Show the Strongest Interest in Context-Aware Data

Vendors to Watch

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.