Gartner Research

Market Trends: CSPs Leverage Opportunities in the Context-Aware Services Market, 2013

Published: 29 August 2013

ID: G00250681

Analyst(s): Annette Zimmermann , Rishi Tejpal


With the hype around big data analytics, communications service providers have developed a strong interest in context-aware data and related services. CSP strategists must focus on integrating real-time contextual intelligence to provide innovative services and leverage the same for internal use.

Table Of Contents


  • What Are Context-Aware Services?

Market Trend

  • Increased Opportunities for CSPs' in Context-Aware Offerings Are Mainly Location-Based Services in B2B and B2G Environments
  • Market Structure Trend
    • B2B and B2G Use Cases Gain More Traction in Developed Markets and Generate Additional CSP Revenue
    • Few B2C Use Cases for Context-Aware Services Reflect a Niche Market
    • Internal use of Context-Aware Data for Network Planning and Improved Customer Experience is Important
  • Buyers Trend
    • Retailers and Public Sector Organizations Show the Strongest Interest in Context-Aware Data

Vendors to Watch

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