Gartner Research

What's Next in UX Design?

Published: 30 August 2013

ID: G00252389

Analyst(s): Richard Fouts, Julie Hopkins


With business advantage hinging on exceptional user experience, digital marketers are getting in line for premium UX design services. We share our industry observations and provide overviews of representative players.

Table Of Contents


  • Why Is the User Experience Getting Executive Mind Share?
  • What's Driving Next-Generation Experience Design?
  • Factoring In High Customer Expectations
  • The Future of Competition
    • Competing on the UX
    • Expect Big Impact From Wearable Computing
    • Expect a Shortage of UX Skills
    • A Final Comment on the Business Case


  • Choosing a Partner
  • Competitive Offerings
    • Experience Strategy
    • Experience Design
    • Product and Service Design
    • Customer Insight
  • A Subset of Representative Players
    • Adaptive Path
    • Blink
    • Critical Mass (Omnicom)
    • EffectiveUI (WPP)
    • Frog Design
    • Nectar Design
    • Razorfish (Publicis Groupe)
    • Roundarch Isobar
    • TandemSeven
    • Usability Sciences

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