Gartner Research

Tech Go-to-Market: Social, Mobile and E-Commerce Will Combine to Drive Retail Transformation in 2015

Published: 03 September 2013

ID: G00251805

Analyst(s): Jeffrey Roster


Retail is entering a period of transformation driven by the impact of the Nexus of Forces. Retail industry product marketing can build relationships that increase future sales through insight into the retail store of the future.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Retailers' focus on building out the next-generation e-commerce platform is leading to the creation of a truly integrated cross-channel retail experience with a key focus of improving sales performance across all touchpoints
  • Customers' massive adoption of mobile technology is offering retailers the opportunity to create new one-to-one engagement models, deepen the customer experience and improve sales
  • Social media interest among retailers is creating the next wave of transformational customer engagement and communications

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