Gartner Research

Tech Go-to-Market: Social, Mobile and E-Commerce Will Combine to Drive Retail Transformation in 2015

Published: 03 September 2013

ID: G00251805

Analyst(s): Jeffrey Roster

Summary

Retail is entering a period of transformation driven by the impact of the Nexus of Forces. Retail industry product marketing can build relationships that increase future sales through insight into the retail store of the future.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Retailers' focus on building out the next-generation e-commerce platform is leading to the creation of a truly integrated cross-channel retail experience with a key focus of improving sales performance across all touchpoints
  • Customers' massive adoption of mobile technology is offering retailers the opportunity to create new one-to-one engagement models, deepen the customer experience and improve sales
  • Social media interest among retailers is creating the next wave of transformational customer engagement and communications

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.