Gartner Research

Tech Go-to-Market: Delivering on the Promise of the Nexus of Forces

Published: 04 September 2013

ID: G00251847

Analyst(s): Chris Howard , Kenneth Brant, Tiffani Bova


The Nexus of Forces is creating a huge revenue opportunity for technology and service providers, and those providers are rushing to catch up.

Table Of Contents

Survey Objective

Data Insights

  • General Awareness of the Nexus of Forces
    • Demand for NOF Solutions
    • Who's the Buyer?
    • Why Use the Nexus of Forces?
    • The Value of the Nexus of Forces
    • Service Providers and Their Ability to Execute
    • Tension Between Demand, Value and Delivery
    • Delivering on the NOF Promise
  • Methodology

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.