Gartner Research

How Unilever Saved Millions Through Cost-to-Serve Insights

Published: 04 September 2013

ID: G00254978

Analyst(s): Stan Aronow , Matthew Davis


Cost-to-serve models are an increasingly used capability to drive supply chain improvements and customer value sharing opportunities. This research follows Unilever's path to value and use of CTS, from exploration to pilot and broad-scale implementation.

Table Of Contents
  • Key Challenges


  • Increased Turnover by Optimizing Trade Terms
  • Increased Profit by Reducing Supply Chain CTS


  • Several Critical Success Factors Are Involved With Running a CTS Program
  • Lessons Learned Thus Far by the Unilever CTS Team

Case Study

  • Challenge
  • Approach
    • Match and Then Differentiate the Financials
    • Focus Where It Counts
  • Results

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