Gartner Research

Forecast: Mobile App Stores, Worldwide, 2013 Update

Published: 05 September 2013

ID: G00247855

Analyst(s): Sandy Shen , Brian Blau


Mobile app stores will see annual downloads reach 268 billion in 2017, with a total revenue of $77 billion, each growing at 27% a year between 2012 and 2017. In-app purchases will account for almost half of the total revenue in 2017.

Table Of Contents

Forecast Data


  • App Downloads Will Grow at a Flatter Rate in the Later Forecast Years
  • In-App Purchases Will Account for Half of App Store Revenue in 2017


  • Consumer Behavior
  • App Store and Developer Strategies
  • Advertising Dynamics

Forecast Methodology

  • Definition
  • Influencing Factors
    • Smart Device Installed Base
    • App Store and Developer Strategies
    • Consumer Behavior
    • Advertising Dynamics

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