Gartner Research

The Nexus of Forces Works Its Way Into the Enterprise

Published: 06 September 2013

ID: G00248911

Analyst(s): Chris Howard , Daryl Plummer


The Nexus of Forces (NOF) is transforming the way people and businesses relate to technology. It also leads to upheaval and change, which bring opportunities for business strategists to transform business processes and industries based on a renewed consumer focus.

Table Of Contents


  • What Is the Nexus, and Where Does It Come From?
  • Recent Gartner Hype Cycles and the Nexus
    • Customers, Sales and Marketing
    • Various Industries
    • Nexus Technologies
  • Nexus and Strategy
  • Nexus and the Market
  • Nexus and Architecture
  • Upcoming Nexus Research
  • Conclusion

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