Gartner Research

Tech Go-to-Market: Future Sales Leaders Must Broaden Their Thinking to Compete Effectively

Published: 06 September 2013

ID: G00257671

Analyst(s): Tiffani Bova


Technology has seen unprecedented advancements in the past decade and customers are more empowered, but technology and service providers' sales models are becoming less effective. We identify recent Gartner reports published in the second wave of our research into go-to-market and sales development.

Table Of Contents


Research Highlights

  • The Impact of the Nexus of Forces
  • Changing Skills and Processes to Suit New Target Markets
  • A Look to Developing Markets

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